I know that it has been a couple of weeks now that the new ANZ logo was launched, but seriously what on earth were they smoking when they came up with this concept.
I’m guessing that it may be trying to represent people somehow in an abstract way, but to me it kind of looks like a birth canal. That probably says more about me than anything else but to go from what i believe to a strong existing identity to something that looks like it belongs in a sex education class seems more like a backwards step than a progressive movement, not to mention the cost of integration throughout the company which will cost to the sum of $15 million according to the news.com.au story linked.
Judging from some of the comments on the page and around the twitterverse, it hasn’t come off to a good start as yet. Maybe it will grow on people like some vaginal infection (I know, kind of crude but can’t get past that it still looks like a birth canal with the 2 legs in stirrups on either side)
[...] internet also compares the new blobs to a pig and a birth canal. [...]
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