I’m guessing that it may be trying to represent people somehow in an abstract way, but to me it kind of looks like a birth canal. That probably says more about me than anything else but to go from what i believe to a strong existing identity to something that looks like it belongs in a sex education class seems more like a backwards step than a progressive movement, not to mention the cost of integration throughout the company which will cost to the sum of $15 million according to the news.com.au story linked.

Judging from some of the comments on the page and around the twitterverse, it hasn’t come off to a good start as yet. Maybe it will grow on people like some vaginal infection (I know, kind of crude but can’t get past that it still looks like a birth canal with the 2 legs in stirrups on either side)